Takeuchi, a new team with a new ambition

Hosted by Shuichi Shimizu, CEO and by Morgan Pisanu, Sales and Marketing Manager of Takeuchi France, the hundred of guests including dealers and brand customers , were attending on Friday, September 30, the demonstrations of new models in the site of St Ouen l’Aumône (95).

Since April, Shuichi Shimizu replaced Takashi Mamba in the company management of Takeuchi France, with a limited scope of action on the French market and not either European market, as his predecessor. He teames up with Morgan Pisanu, Sales and Marketing Manager for the French subsidiary . For this new management team, the priority is to regain market shares and quickly a place of the leadership of the manufacturer in the segment of mini excavators, as in other European countries such as England. "I’m not concerned for Takeuchi brand’s image in France, synonymous with quality, reliability and innovation. But we must regain the market with new distribution partners, to streghten the network organization and facilitate technical support” said Shuichi Shimizu.

Since two years, the manufacturer was given the means to deploy a new network, particularly since the disaffection of Risa which covered the South of France. The latest entrant in the network is Sébastien Elior, Sylvinov Manager for the departments of Landes and Pyrénées-Atlantiques.

"This day of demonstrations is an opportunity for us to strengthen our ties with the network and customers by letting them discover our latest models launched during last Bauma in April, as our excavator of 14 t, the TB 2150 and the compact loader Crawler, the TL12” recalls Morgan Pisanu.