New visual identity for the Poisson group

In order to reinforce its reputation and clarify its offer, particularly at the international level where ambitions are strong, the Poisson Group and all of its entities are endowed with a new visual identity.

Since its creation in 1974, the Poisson group has not stopped evolving with numerous acquisitions over the years. This development is accompanied today by a new identity intended to federate the different entities while strengthening the image of the group with the general public and its external partners. It aims to standardize the communication of the Poisson group and to clarify its activities by highlighting the skills of each company. Three major clusters were created to bring together the Group’s various businesses: leasing, works and services. It is also with this objective of harmonization and clarification that the company Bernardoni TP, located in the south-east of France, has changed its name. It took the name of Axel Sud for the activity works and Terre-Durable for that of recycling.

The green and gray colors, highlighted in a survey of employees, have been retained. They were slightly darkened or thinned to match the blue, taken from the logo of Bernardoni TP. These bright colors accentuate the visibility of the group. This choice also highlights the will of the Poisson group to carry out an action in respect of the environment, green symbolizing earth and blue, water / sky. The modernization led the Poisson group to favor the rounded shape, which evokes the bucket, reinforcing its belonging to the universe of the construction industry. Finally, the police of character, more marked, conveys the force of action of the Poisson group, its solidity and its commitment to the missions entrusted to it. This new identity applies to all entities and will be gradually declined on the various communication tools of the Poisson group. In early 2017, a new website, more functional and adapted to the group’s development, will be put online.

With the acquisition of Select Civil in Australia in 2001, which now accounts for 30% of turnover, the introduction of a new charter will allow the group not only to be easily understood by its Australian employees but also to acquire the aesthetic means to extend its influence to other countries.