Andy Blanford, EMEA vice president of Case Construction, insists on setting up this partnership based on joint investment, technology sharing and ultimately on the development of new models. An agreement is based on what has already been done with Sumitomo two years ago with the integration in San Mauro of a large part of the production of large hydraulic excavators and which now exceeds 50 % of sales in these segments in Europe.
PUBLICITÉ
For Patrick Degen, managing director of Case France, this new offer is a strong argument for positioning itself on the French rental market, but always in a collaborative marketing vision with the support of its distribution network, to ensure quality. "Our performance in the heavy duty range of excavators and wheel loaders in 2016 gives us the confidence and motivation to double our market share in the mini-excavator segment in the next two years ."